A Practical Guide to Designing the Invisible

By Robert Mills

Invisible communication is happening all around us, through body language, gestures, cues for responses and conversations. Messages and understandings are subliminally represented via this invisible communication. It is also happening in the media and on the web. Designing the Invisible will help to break down the barriers surrounding methods of invisible communication on the web, making visible the power and usefulness of language and signs, explaining narrative and how it can be applied to the web, and by providing a deeper understanding of designing to cultural conventions.

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Part #1 : Invisible Communication

Chapter 1: What is invisible communication?
Chapter 2: The power of communication
Chapter 3:Invisible communication online
Chapter 4: Cultural, social and political relevance
Chapter 5: Give me an example!

Part #2 : Following the right signs

Chapter 6: Showing the way
Chapter 7: The Signs of life
Chapter 8: Wayfinding on the web
Chapter 9: Warning sign, cultural signs and icons
Chapter 10: Case Study: the Guardian website.

Part #3: Using the right palette

Chapter 11: The importance of colour
Chapter 12: The colour of life
Chapter 13: Connotation and Denotation
Chapter 14: Colour in Cultures
Chapter 15: Case Study: Carsonified

Part #4 : Using the correct language

Chapter 16: Language and linguistics
Chapter 17: real life examples
Chapter 18: Tone of voice
Chapter 19: Writing for the web
Chapter 20: Case study TBC

Part #5 : Telling the best story

Chapter 21: Introduction to storytelling
Chapter 22: Real life examples, narrative theory
Chapter 23: Storytelling on the web, personas, narrative and genres.
Chapter 24: Storytelling through brands
Chapter 25: Case Study: Squared Eye

Robert Mills

Rob is a Project Manager and writer from near Cardiff in the UK. A media and journalism graduate, he has a keen interest in communication and psychology and how this can be related to and applied to the web. Rob is also fascinated with the relationship between people and the media and the subliminal communication that occurs between them, which is where he got the idea for ‘Designing the Invisible’.

Rob is a regular contributor to popular blog, Think Vitamin and has previously written about project management and storytelling for .Net Magazine.

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